While there are many ways a brick-and-mortar store can stand out, it’s important to find one that reaches your target customers easily. To gain a customer’s trust and turn them into loyal patrons of your brand, they’ll first need to know where your business is located. One of the best ways to ensure that is to invest in monument signs.
These ground-level signs not only convey a sense of professionalism but capture a viewer’s eye, whether driving or walking by. In this blog, explore the advantages of monument signs for business and how you can create your own custom monument signs.
Unlock the Advantages of Monument Signs
Monument signs are very different from other types of signage, allowing them to offer distinct advantages, especially if they are situated in the right position. Here’s a couple worth noting:
· Visibility and Readability
Typically positioned at eye level, monument signs are highly visible to both pedestrians and drivers. Their large size and sturdy construction allow for clear and readable text and graphics, even from a distance.
· Durability
The base of these signs is made from robust materials like brick, stone, concrete, or metal, allowing them to better withstand different weather conditions compared to other signs. This durability, especially when metal monument signs are installed, ensures a long-lasting presence that reduces the need for frequent replacements and repairs.
Although the initial investment may be higher compared to some other types of signage, the long-term benefits and low maintenance costs make monument signs an effective advertising solution.
· Aesthetic Appeal
Whether a sign is located inside or outside, it can transform your space into a visual masterpiece. Like other forms of signage, monument signs can be customized to your liking, including their color, texture, lighting, and materials.
Identifying Design Elements That Are Important for a Successful Monument Sign
When customizing monument signs, they must strike the perfect balance between grabbing attention and conveying clear information. Consider the following elements when creating your design:
· Don’t Go Overboard on the Design
People driving or walking by don’t have all day to read the details of your sign. Limit messages to your business name, logo, and essential location details. Use easy-to-read fonts with high contrast between the background and lettering and be sure the colors match your brand.
· Complement Your Surroundings
A well-designed sign considers its environment. The architectural style and landscaping of nearby buildings in your area all impact the visual flow of an area. Make sure your signage doesn’t hinder your business’s aesthetic appeal.
· Lighting
While they don’t offer as much personalization as other signage, there are a few effective options for adding lighting to your monument sign. This ensures they are visible at night and during low lighting conditions.
Final Thoughts
Monument signs convey a sense of stability and professionalism, aligning perfectly with an organization’s branding and aesthetic goals. By investing in these signs, you will establish your presence and convey your commitment to quality and excellence.
If you’re looking for high-quality monument signs in Davenport, Quad City Custom Signs can help. As a business that specializes in crafting beautiful custom signs, you’re guaranteed to find a solution that will meet your needs.
Give us a call today to kickstart your next signage project!
