The Do’s and Don’ts of Fleet Graphics

Fleet Graphics

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Fleet wraps are an amazing way to get eyes on your business. Vehicle wraps reach a wider audience. If you have an entire fleet of vehicles wrapped in commercial fleet graphics, you will make many times the impressions as you would with a single vehicle.

Consider these statistics from the Outdoor Advertising Association of America: a single vehicle can make over 30,000 impressions a day! The number goes up depending on the area. It doesn’t take a genius to figure out how effective fleet wraps truly are.

At Quad City Custom Signs, we understand the power of fleet signage: we have seen it firsthand. We know the do’s and don’ts of quality signs, and how you can make your impressions matter.

How to Get the Most Out of Your Fleet Wraps

You can make all the impressions in the world with your advertising, but if you are not making quality impressions, it will be useless. Here are some do’s and don’ts of fleet signage:


Ensure your message and design is consistent across all your vehicles. If you use a different design on some vehicles, it could create confusion. It could even send business to your competitors because people will think you are a different company. Yikes!


Continuing with the subject of confusing potential customers, do not use a design that is confusing and does not have a clear message. People will not look at your vehicle for long; they have to pay attention to the road. Make your message count!


Clean and maintain your vehicle wraps. These vehicles are a direct representation of your business. If you saw a business with shoddy advertising, would you trust them?


Forget to check your local regulations and ordinances on restrictions in size and placement for your vehicle graphics.

Keep in mind, you will not have to worry about this if you choose to work with us. We know precisely the guidelines to follow when creating fleet wraps to ensure you are compliant with all regulations.


Try to incorporate a design that stands out. As mentioned, do not be overly complicated, but something unique, like a 3D graphic, can really turn heads. Make sure it is consistent with your branding.


Use too much copy. Copywriting is an effective way to convince people to try your products, but on the road, people do not have time to read. A simple and catchy headline should be enough to turn people to your business.

Quad City Custom Signs: Davenport’s Favorite Sign Shop

We know what businesses can accomplish with fantastic advertising. If you want to learn some of the secrets that we have used to help other businesses expand, book a no-pressure consultation with our team.

Call us at 1-888-498-4325 or message us and find out how we can help your business in Davenport, Iowa grow with custom fleet wraps and graphics.