Oftentimes, lobby signs are the first branded items clients or customers see when they walk through your doors. Therefore, you need to take special care when creating your lobby sign to ensure it properly represents yourBusiness. The best office lobby signs double as a marketing tool, so make sure to use branding elements to help consistently represent your business or its products. Before ordering a custom sign, take a second to learn more about how to create the lobby sign your company deserves.
Match Your Lobby Signs to Business Brand
Before designing a sign, you need to step back and think about what niche your commercial space is in. Office lobby signs are going to differ significantly from the reception area of a museum or entertainment sign. Corporate lobby displays will likely be much quieter and more professional if your business focuses on equity management compared to a company producing skateboarding accessories. You need to carefully evaluate the proper tone of your business to create a business sign conveying the same tone.
Design Signs That Fit Your 5-Year Plan
Before ordering lobby signs, it is essential to look at your five-year business plan and determine if you are looking for permanent fixtures or metal lobby signs that can be easily moved. Some 3D signs can be easily moved, while other digital lobby signage might be better off mounted on a background panel to make them easy to transport later. If you lease a commercial office space, it might be wise to create lobby signs that can move with you down the road if you outgrow your office space.
Think Hard About Available Space
Before you can design an effective sign for your lobby, you must carefully think about size constraints and how much is an acceptable amount of space. You could create the perfect sign, but if it clashes with the paint or texture of the wall, it won’t be perfect for your lobby. It is essential to step back and think about any glass paneling near the lobby, lobby desk materials, existing reception decor, and the texture and color of your wall before starting to look at lobby signs. Even walls that are sheetrock or drywall can usually support any sign material, but textured or uneven walls will usually work with individually mounted letters better.
Lobby Signs Should Boost Your Brand Visibility
The best lobby signs help to highlight your brand. This means you should choose a font that matches your graphic or marketing materials. It also means your sign should feature the same color scheme used in your branding kit. Choose a sign company that has a graphic designer, and they should be able to easily help you create a dynamic sign that markets your business for you.
Quad City Custom Signs makes it simple to create top-notch lobby signs. Contact us today to learn more about your options.
