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Channel Letter Signs: A Complete Guide

Channel Letters

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If you are looking for a storefront sign, it’s time to learn about channel letters. These bold and creative signs are being embraced by business owners across the country, as they are easy to customize and attract business from near and far. They also offer the option of a lighting system, which means your sign will have optimal visibility, both day and night.

At Quad City Custom Signs, we are your go-to provider for channel letters and countless other sign solutions. We are based out of Davenport, IA, and have helped many local businesses, like yours, with their marketing strategy.

If you want to learn more about channel letters, contact us at 1-888-498-4352 or keep reading to discover how fantastic these signs can make your business look.

Let’s Learn the Basics

A channel letter sign consists of freestanding letters that are combined to spell out a word or message. They are installed with a lighting system and a wireway to become illuminated.

Outdoor channel letters are made from sheet metal – usually aluminum – and custom-shaped into letters, as per your request. They typically have an acrylic face, which offers them a glossy appearance, but some have no face at all. Known as open-faced channel letters, this type of sign is an excellent way to accentuate the interior lighting.

Channel letters are typically used as storefront signs, but they can also be used in lobbies or to customize other forms of signage, such as adding them to a monument sign or pylon sign.

Letter signs that do not have a lighting system are called dimensional letter signs. This type of signage is traditionally used indoors.

Different Types of Channel Letters

There are four different types of channel letter signs, and the main difference between them is the angle of illumination on the letters.

  • Front-lit channel letters: As the most traditional type, this option offers fantastic visibility and a high degree of customization.
  • Reverse-lit: Otherwise known as halo-lit, this sign creates a halo glow around the letters, which people find inviting, warm, and impressionable.
  • Front and backlit: If you’re looking for optimized visibility, this is the option for you. They are easily seen from near and far, and they offer a professional, elegant appearance.
  • Open face channel letters: Want a retro look? Enhance the appearance of your business with this exciting, visually appealing sign solution.

If you’re unsure of which option best suits your business’s unique needs, we will review all these options during your consultation. This allows us the chance to learn more about your business and what you’re looking to accomplish with your signage, so that we can offer tailored recommendations to meet your needs.


Quad City Custom Signs: Davenport’s Trust Sign Markers

If you are looking for high-quality, captivating channel letters in Davenport, IA, we are the right sign company for you. As a full-service sign shop, there is no project that is too big or too small. From consultation to installation, we will prioritize your business and strive for perfection.

Call us at 1-888-498-4352 to request a quote for your channel letter sign project.